Hello

I have proven results in driving increased ROI through applying the principles of user centred design, enhanced by a deep understanding of our customer’s needs, wants and future demands.

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I am passionate about driving change by advocating research findings with actionable insights, through presentations, insight playback sessions and creative deliverables. 

As a seasoned User Experience professional my skillset is highly geared towards research strategy, conducting independent research, and collecting and analysing findings to create more useful and profitable digital experiences. 

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At the heart of my job is empathising with people and advocating for higher quality customer experiences. I currently spend my days understanding our NRMA customers and solving business and design problems through the HCD process. 

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I value working in a collaborative, Agile, cross-functional team, and I enjoy all facets of design thinking and the HCD process end to end. 

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I am well versed in Lean and Agile UX methodologies and adept in designing and facilitating HCD workshops, research, problem solving, ideation and both generative and evaluative research methods; while evangelising the core opportunities uncovered to create true value for your customers and business.